Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly-defined
audience - and, ultimately, to drive profitable customer action.
Content marketing's purpose is to attract and retain customers by consistently creating
and curating relevant and valuable content with the intention of changing or enhancing
consumer behavior. It is an ongoing process that is best integrated into your overall
marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and
prospects without selling. It is non-interruption marketing. Instead of pitching
your products or services, you are delivering information that makes your buyer
more intelligent. The essence of this content strategy is the belief that if we,
as businesses, deliver consistent, ongoing valuable information to buyers, they
ultimately reward us with their business and loyalty.