The systematic planning, implementation and control of a mix of business activities
intended to bring together buyers and sellers for the mutually advantageous exchange
or transfer of products.
Advertising is a single component of the marketing process.
Social media optimization (SMO) is the use of a number of social media outlets and
communities to generate publicity to increase the awareness of a product, brand
or event. Types of social media involved include RSS feeds, social news and bookmarking
sites, as well as social networking sites, such as Twitter, and video and blogging
Social media optimization is becoming an increasingly important factor in search
engine optimization, as search engines are increasingly utilizing the recommendations
of users of social networks such as Reedit, Face book, Tumbler, Twitter, YouTube,
and Google+ to rank pages in the search engine result pages. The implication is
that when a webpage is shared or "liked" by a user on a social network, it counts
as a "vote" for that webpage's quality.